Marketing Bulletins

When is it too cold to install roof

Posted by on January 19, 2021 in Bulletin, Marketing Bulletins | Comments Off on When is it too cold to install roof

When Is It Too Cold to Install a Roof? Winter temperatures might have your fingers feeling frozen and your crews cold, but does that mean your bottom line has to freeze, too? Should you press pause on roofing bids and business? The answer to this question depends in large part on the roofing systems and products you're using. Learn about the temperature thresholds of common low slope roofing systems, plus tips for safer roofing in winter. You can keep your season rolling with GenFlex!    Cold Temperatures Affect Roofing Materials Similar to how low winter temperatures cause everything from water to motor oil to thicken and sometimes freeze, cold weather changes roofing materials, too. Low temperatures alter the physical properties of...

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Tan (HR) EZ TPO Announcement

Posted by on January 19, 2021 in Bulletin, Marketing Bulletins, Technical Bulletin | Comments Off on Tan (HR) EZ TPO Announcement

GenFlex Introduces Tan (HR) EZ TPO GenFlex’s new Tan (HR) EZ TPO color has been slightly changed to be in compliance with higher reflectivity codes. Our new Tan (HR) EZ TPO features the same formulation & benefits of the original Tan membrane, but now with 15% improved Solar Reflectivity. The new membrane color meets California’s Title 24 rigorous requirement for reflectivity and will also be eligible for the LEED v4/v4.1 sustainable heat island effect credit. Tan (HR) EZ TPO membrane and accessories will fully replace the original Tan color TPO membrane and accessories effective December 31st, 2020. The new product information and transition plan is listed as follows. In Scope Products: * EZ TPO Membrane & Accessories New Naming...

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LafargeHolcim to acquire Firestone Building Products from Bridgestone Americas

Posted by on January 7, 2021 in Bulletin, Marketing Bulletins | Comments Off on LafargeHolcim to acquire Firestone Building Products from Bridgestone Americas

LafargeHolcim to acquire Firestone Building Products from Bridgestone Americas Acquiring industry leader in commercial roofing and building envelope solutions to position it for continued growth A milestone in the transformation of LafargeHolcim to become the global leader in innovative and sustainable building materials and solutions Strengthening LafargeHolcim’s biggest market, the US, with annual sales to exceed USD 6bn Plans to expand in Europe and Latin America to become the global leader in flat roofing systems Sale to enable Bridgestone to strengthen investments in company’s tire business and fast-growing mobility solutions business NASHVILLE, TN (January 7, 2021) – LafargeHolcim has signed an agreement to...

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GenFlex Seam2Seam™ Expands Comprehensive Portfolio

Posted by on September 24, 2020 in Bulletin, Marketing Bulletins | Comments Off on GenFlex Seam2Seam™ Expands Comprehensive Portfolio

Firestone Building Products Expands Comprehensive Portfolio with GenFlex Seam2Seam™ EPDM SA, GacoPatch Tube and Firestone PVC The new solutions add to robust roofing and building products set to provide a more complete offering for contractors and roofing professionals NASHVILLE, Tenn. (September 17, 2020) – Firestone Building Products, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, launched several innovative products across its family of brands with the recent introductions of GenFlex Seam2Seam (S2S) EPDM SA, the GacoPatch Tube, and the addition of a new category, Firestone PVC, to the Firestone brand. These new offerings further enhance and...

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Safety First! Tips to Reduce Fire Risk on the Roof

Posted by on July 1, 2020 in Bulletin, Marketing Bulletins | Comments Off on Safety First! Tips to Reduce Fire Risk on the Roof

Safety First! Tips to Reduce Fire Risk on the Roof Dry outdoor conditions increase the risk of static electricity and solvent based products release vapors that may be unexpectedly ignited by spark or static discharge. Most reports of solvent flash fires involve bonding adhesives, steel decks, isocyanurate insulation, and single-ply membranes. Static charge can be created by dragging insulation boards across each other, moving membrane sheets across insulation, even from walking on the insulation or insulated roof. Removing the factory-applied release liner from self-adhering GenFlex membranes also has the potential to generate static electricity. Here are a few measures that can be taken by roofing crews and...

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GenFlex Quick Jet Spray Adhesive Freight Policy

Posted by on July 1, 2020 in Bulletin, Marketing Bulletins | Comments Off on GenFlex Quick Jet Spray Adhesive Freight Policy

New GenFlex Quick Jet Spray Adhesive Freight Policy GenFlex is excited to announce that effective immediately there will now be NO FREIGHT or SHIPPING CHARGE for Quick Jet on orders of two (2) pallets or more. These shipments will continue shipping directly from the vendor to your door. This change is effective immediately and applies to all eligible orders moving forward. If Quick Jet Accessories (gun, hoses, flush) are ordered with Quick Jet orders of 2 pallets or more, these products will be combined on that shipment and also ship free. How to take advantage? Simply place an order for 72+ Quick Jet Spray Adhesive Canisters (2 pallets) and receive Free Freight. There will be no...

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Updates to the Tax Cuts and Jobs Act for 2020

Posted by on June 15, 2020 in Bulletin, Marketing Bulletins | Comments Off on Updates to the Tax Cuts and Jobs Act for 2020

Updates to the Tax Cuts and Jobs Act for 2020 Take advantage of the tax reform for your roof improvements in 2020! On December 22, 2017, the most sweeping tax legislation since the Tax Reform Act of 1986 was signed into law. The national tax reform bill features pro-growth adjustments for businesses, and the roofing industry is one of the benefiting parties. Better known as the Tax Cuts and Jobs Act, the bill features enhanced deductions under Section 179 that lower the cost of commercial property improvements, including the roof. The IRS released the updated 2020 figures. The maximum deduction for taxable years beginning in 2020 is $1,040,000 and the phased-out threshold is now $2,590,000. Click here to download our infographic...

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Changes from ASCE 7-10 to 7-16

Posted by on April 24, 2020 in Bulletin, Marketing Bulletins | Comments Off on Changes from ASCE 7-10 to 7-16

Are you aware of the changes from ASCE 7-10 to 7-16? In 2016, ASCE published an updated standard for guiding design professionals through the process of calculating design pressures for a building’s roofing system. The update included many changes. Understanding how the “new” ASCE 7-16 standard affects resilient roofing systems from design through installation is very important. As a result, GenFlex has created this PDF flyer to make you aware of the changes from ASCE 7-10 to 7-16. You can also view the video above to learn, when it comes to wind uplift, why designing edge systems and roofing systems correctly is vital for your roofing system performance. Please contact your GenFlex Sales Representative if you have further...

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Spring Roof Inspection Tips

Posted by on April 1, 2020 in Bulletin, Marketing Bulletins | Comments Off on Spring Roof Inspection Tips

Spring Roof Inspection Spring showers bring…roof leaks? Not how you remember it? Well it’s true and it is especially possible if you skip your spring roof inspection. Winter takes its toll on a roof. Freeze-thaw cycles, heavy snow loads and ice can really cause damage. Even if you live in a warm climate where cold weather damage isn’t a worry, spring is a good time to have your roof inspected so you are ready for the stormy season ahead. GenFlex Spring Roof Inspection Flyer GenFlex Spring Roof Inspection Flyer – Customizable If you plan to inspect the roof yourself*, here are some things to know, what to look for and suggestions for when to call your GenFlex Licensed Contractor. CLEAR DEBRIS Clear the rooftop of any...

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COVID-19 Operations Update

Posted by on March 19, 2020 in Bulletin, GenFlex News, Marketing Bulletins | Comments Off on COVID-19 Operations Update

An Important Update Regarding Firestone Building Products Operations Out of an abundance of caution, we will be temporarily shutting down manufacturing operations at our EPDM, asphalt, metal, TPO, coatings and spray foam manufacturing facilities in North America. ISO facilities, distribution centers and plant based warehouses will remain open. A temporary phased shutdown will begin Sunday, March 29 at all manufacturing locations in North America. The company is closely monitoring the situation in terms of employee safety and welfare, as well as business continuity and will continue to update facility plans, as necessary. We’ve been preparing for this possibility and FSBP is confident it is in a position to...

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