Marketing Bulletins

GenFlex Now Offers Time-Saving Metal Edge Systems

Posted by on June 29, 2021 in Bulletin, Marketing Bulletins | Comments Off on GenFlex Now Offers Time-Saving Metal Edge Systems

GenFlex has partnered with Metal-Era and Hickman Edge Systems to offer easy-to-install perimeter edge systems for any EPDM or TPO roof. This new metal edge program is one more way we aim to give you the distinctive edge you need to stand out in a crowd of commercial contractors. With GenFlex, you get high-quality products that help you secure new jobs and perform them faster than before.  “GenFlex is excited to offer this new product line for our family of talented contractors and help each one of them accelerate their growth,” said David Martiny, Director of Product Management for Firestone Building Products. “Product features like snap-on covers, pre-punched holes, and factory-applied elements are sure to save our...

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How to Achieve the Most Efficient Thermal Roof Insulation

Posted by on June 23, 2021 in Bulletin, Marketing Bulletins | Comments Off on How to Achieve the Most Efficient Thermal Roof Insulation

We often get asked, ‘Can you make 5.2-inch thick polyiso?’ or ‘Can you make 8-inch ISO?’   Even if we could, there’s a good reason to use multiple, thinner layers of insulation. Whenever you need a layer of insulation, you actually need TWO layers of insulation! If a single layer of rigid foam insulation boards gets used, there’s a high risk of heat gain or loss at all of the joints between the boards. These areas are called “Cold” insulation joints, and maybe you’ve even seen them: when the heat escapes up through a light dusting of snow on the rooftop, melting a neat 4’x8’ grid pattern.   Use Multiple Layers of Polyiso with Joints Offset The best practice is to always use multiple layers of insulation, with the...

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LafargeHolcim successfully closes Firestone Building Products acquisition

Posted by on April 1, 2021 in Bulletin, Marketing Bulletins | Comments Off on LafargeHolcim successfully closes Firestone Building Products acquisition

LafargeHolcim successfully closes Firestone Building Products acquisition LafargeHolcim welcomes the whole Firestone Building Products team of 1,900 employees Strong outlook for Firestone Building Products in 2021 confirmed with results to date above expectations and encouraging trends ahead Milestone in the transformation of LafargeHolcim to become the global leader in innovative and sustainable building materials and solutions LafargeHolcim announces that its Holcim Participations (US) Inc. subsidiary has successfully completed the acquisition of Firestone Building Products, following all regulatory approvals. The transaction closed earlier than expected due to smooth collaboration with Bridgestone and all 1,900 employees will be...

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Stock Up and Receive Free Shipping and Free Material!

Posted by on February 8, 2021 in Bulletin, Marketing Bulletins | Comments Off on Stock Up and Receive Free Shipping and Free Material!

Stock Up and Receive Free Shipping and Free Material!   GenFlex is providing a special promotion to our valued customers for the GenFlex One Step Insulation Adhesive. For a limited time, receive 5 additional cases free with every 1 pallet ordered!   Monday, February 8, 2021 – Friday, March 26, 2021 Note: All orders must complete shipping by Wednesday, March 31, 2021. Details: Part number: GenFlex One Step Insulation Adhesive Cartridge (W590010132) Minimum Order Quantity: 1 pallet (48 cases) of GenFlex One Step Receive 5 additional cases, FREE! Nothing required during order entry, the free cases will automatically be added to the shipment. FREE Shipping (TL or LTL), please enter PP Inco Terms on the order. Additional...

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When is it too cold to install roof

Posted by on January 19, 2021 in Bulletin, Marketing Bulletins | Comments Off on When is it too cold to install roof

Winter temperatures might have your fingers feeling frozen and your crews cold, but does that mean your bottom line has to freeze, too? Should you press pause on roofing bids and business? The answer to this question depends in large part on the roofing systems and products you're using. Learn about the temperature thresholds of common low slope roofing systems, plus tips for safer roofing in winter. You can keep your season rolling with GenFlex!      Cold Temperatures Affect Roofing Materials Similar to how low winter temperatures cause everything from water to motor oil to thicken and sometimes freeze, cold weather changes roofing materials, too. Low temperatures alter the physical properties of roofing adhesives, sealants,...

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Tan (HR) EZ TPO Announcement

Posted by on January 19, 2021 in Bulletin, Marketing Bulletins, Technical Bulletin | Comments Off on Tan (HR) EZ TPO Announcement

GenFlex Introduces Tan (HR) EZ TPO GenFlex’s new Tan (HR) EZ TPO color has been slightly changed to be in compliance with higher reflectivity codes. Our new Tan (HR) EZ TPO features the same formulation & benefits of the original Tan membrane, but now with 15% improved Solar Reflectivity. The new membrane color meets California’s Title 24 rigorous requirement for reflectivity and will also be eligible for the LEED v4/v4.1 sustainable heat island effect credit. Tan (HR) EZ TPO membrane and accessories will fully replace the original Tan color TPO membrane and accessories effective December 31st, 2020.   The new product information and transition plan is listed as follows.   In Scope Products: •  EZ TPO Membrane &...

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LafargeHolcim to acquire Firestone Building Products from Bridgestone Americas

Posted by on January 7, 2021 in Bulletin, Marketing Bulletins | Comments Off on LafargeHolcim to acquire Firestone Building Products from Bridgestone Americas

LafargeHolcim to acquire Firestone Building Products from Bridgestone Americas Acquiring industry leader in commercial roofing and building envelope solutions to position it for continued growth A milestone in the transformation of LafargeHolcim to become the global leader in innovative and sustainable building materials and solutions Strengthening LafargeHolcim’s biggest market, the US, with annual sales to exceed USD 6bn Plans to expand in Europe and Latin America to become the global leader in flat roofing systems Sale to enable Bridgestone to strengthen investments in company’s tire business and fast-growing mobility solutions business NASHVILLE, TN (January 7, 2021) – LafargeHolcim has signed an agreement to...

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GenFlex Introduces Tan (HR) EZ TPO

Posted by on December 31, 2020 in Bulletin, Marketing Bulletins | Comments Off on GenFlex Introduces Tan (HR) EZ TPO

GenFlex’s new Tan (HR) EZ TPO color has been slightly changed to be in compliance with higher reflectivity codes. Our new Tan (HR) EZ TPO features the same formulation & benefits of the original Tan membrane, but now with 15% improved Solar Reflectivity. The new membrane color meets California’s Title 24 rigorous requirement for reflectivity and will also be eligible for the LEED v4/v4.1 sustainable heat island effect credit. Tan (HR) EZ TPO membrane and accessories will fully replace the original Tan color TPO membrane and accessories effective December 31st, 2020. The new product information and transition plan is listed as follows. In Scope Products: EZ TPO Membrane & Accessories New Naming Convention: Tan (HR) EZ TPO Product...

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GenFlex Seam2Seam™ Expands Comprehensive Portfolio

Posted by on September 24, 2020 in Bulletin, Marketing Bulletins | Comments Off on GenFlex Seam2Seam™ Expands Comprehensive Portfolio

Firestone Building Products Expands Comprehensive Portfolio with GenFlex Seam2Seam™ EPDM SA, GacoPatch Tube and Firestone PVC The new solutions add to robust roofing and building products set to provide a more complete offering for contractors and roofing professionals NASHVILLE, Tenn. (September 17, 2020) – Firestone Building Products, LLC (FSBP), an industry leader providing trusted commercial roofing and building envelope solutions, launched several innovative products across its family of brands with the recent introductions of GenFlex Seam2Seam (S2S) EPDM SA, the GacoPatch Tube, and the addition of a new category, Firestone PVC, to the Firestone brand. These new offerings further enhance and...

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Safety First! Tips to Reduce Fire Risk on the Roof

Posted by on July 1, 2020 in Bulletin, Marketing Bulletins | Comments Off on Safety First! Tips to Reduce Fire Risk on the Roof

Safety First! Tips to Reduce Fire Risk on the Roof Dry outdoor conditions increase the risk of static electricity and solvent based products release vapors that may be unexpectedly ignited by spark or static discharge. Most reports of solvent flash fires involve bonding adhesives, steel decks, isocyanurate insulation, and single-ply membranes. Static charge can be created by dragging insulation boards across each other, moving membrane sheets across insulation, even from walking on the insulation or insulated roof. Removing the factory-applied release liner from self-adhering GenFlex membranes also has the potential to generate static electricity. Here are a few measures that can be taken by roofing crews and...

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